Pricing & Promotion AI
Increase revenue with the power of AI
AI POWERED DYNAMIC PRICING & PROMOTIONS
Analytics2Go brings AI powered dynamic pricing and promotion optimization to your existing workflows. This lowers the risk, cost, and disruption to your workforce.
Do you have the millions of data points that represent each product, product feature, and all customer purchasing patterns in one place? Can you optimize the price of every SKU in real-time and keep up with competitors? Are you able to optimize your promotional spend and know what promotions each customer is most likely to purchase?
Without the power of AI, distributors and online retailers are hard pressed to process a fraction of the data needed to maximize sales and profits. Analytics2Go offers Price-Right AI that continuously learns from data so you will always have the most up-to-date optimized prices and promotions at your fingertips.
AI POWERED DYNAMIC PRICING AND PROMOTIONS
No need to reinvent the wheel, Analytics2Go will bring AI powered dynamic pricing & promotions to your existing workflows.
Our AI-driven dynamic pricing & promotion solutions perform the complex task of analyzing millions of data points in seconds that represent each product, product feature, inventory, and customer purchasing patterns. Solutions are designed to maximize sales and profits while minimizing customer churn.
Whether you are a wholesale distributor or an online retailer, A2Go’s pricing & promotion AI offers you a way to quickly onboard the power of AI for customer-specific product pricing, promotions, and bundling recommendations to all sales channels.
Benefits
- ROI in months: 8-10 weeks to initiate, test, and deploy
- Rapid increase in sales and profits
- Improved customer intelligence
- External data enhancement
- Minimal disruption of existing workflows
- “Add-on” modules available for product recommendation & promotional bundling
- AI models continue to learn and improve overtime
Features
- Continually updates customer intelligence
- Considers product demand, inventory, and when necessary, competitor pricing
- Delivers omnichannel optimized prices
- Built-in automation improves process efficiency
- External Data enhancement
- Performance metrics tracking per product per customer
Add-on AI Modules
- Cross-Sell—Omnichannel, personalized product recommendations at the point of sale
- Ideal Bundling—promotional bundles introduce new items to existing customers and entice new customers with a special offer. Recommended bundles are optimized for what customers are most likely to purchase.
- Promotional Spend—Improve promotion spend by minimizing the size of discounts while maintaining sales numbers and understanding what customers are willing to pay.
For Distributors
Our dynamic pricing solution for distributors, Price-Right AI, is built to easily connect all your internal data and our relevant external data to deliver optimized product & promotion pricing as often as needed. Prices are delivered to end-users within their existing workflows to eliminate disruption caused by re-engineering new workflows.
Price-Right AI for distributors goes beyond standard industry customer segmentation by uncovering hidden patterns of behavior within your entire customer portfolio. More than ever, customer behavior is volatile and uncertain making it important to use data and AI to continually evaluate customer behavior—and because customers change, so do their segments. The number of unique customer segments can change from 100’s to 1000s depending on what is going on locally and globally, at that moment.
Know what products and promotions each customer will buy and at what price. What’s the end game? Maximizing your profits while satisfying customers.
Play Video about Analytics2go company logo
Dynamic Price & Promotion Optimization for a Wholesale Food Distributor
For Online Retailers
Without the power of AI, online retailers are hard-pressed to process the available product and customer purchase behavior data needed to maximize sales and profits. Given that most online retailers have many competitors and must manage ever-changing product pricing, the power of AI is needed more than ever.
Pricing is among the most powerful levers to control and improve sales and margins. For eCommerce, prices for similar products are available instantly from multiple sellers. Your pricing must be dynamic and responsive to market conditions. Price-Right AI for online retailers considers your internal sales data along with competitor pricing data (when available) to recommend optimized prices for your products. It continuously learns from your sales data so you will always have up-to-date prices at your fingertips. Price changes from Price-Right AI can be automatically posted or require an approval step from pricing teams.
Price-Right AI is designed to seamlessly integrate with any eCommerce platform and provide auditable rules behind all pricing recommendations to ensure prices are understood by pricing teams.
Play Video
Dynamic Price Optimization for an online retailer
experience excellence
Demand Shaping Suite
A2Go’s three solution categories of pricing & promotion optimization, product recommendation optimization, and precision forecasting combine to deliver the ability to shape the demand of products or product categories.
Each solution can work alone or in concert with the other A2Go AI apps to bring added increases in revenue and decision accuracy. Many data streams are shared among the solutions while other data streams, including external data, may be unique to a customer’s particular business environment.
For Online Retailers
Price-Right AI for online retailers will recalculate prices as often as necessary and can be customized for each A2Go customer’s specific needs. It is designed to seamlessly integrate with any eCommerce platform and provide auditable rules behind all pricing recommendations to ensure prices are understood by pricing teams.
Because many online retailers have hundreds if not thousands of SKUs and many competitors, our Price-Right AI for retailers is built to consider product demand, inventory, and competitor pricing.
Play Video
Dynamic Price Optimization for an online retailer
Price-Right AI Benefits
- Recalculate prices multiple times per day
- Seamlessly integrate with any eCommerce platform
- Automate comparisons of metrics from pricing scenarios
- Process thousands of “if-then” scenarios in seconds
- Provide auditable rules behind all price recommendations
Demand Shaping Suite
- Built to consider product demand, inventory, and competitor pricing
- Explainable AI” ensures prices are understood by pricing teams
- Builds accurate demand and profit prediction, models
- Built-in automation improves process efficiency
Play Video
Responsiveness to Market
Pricing is among the most powerful levers to control and improve sales and margins. For ecommerce, prices for similar products are available instantly from multiple sellers. Your pricing has to be dynamic and responsive to market conditions. Price-Right AI considers your internal sales data along with competitor pricing data to recommend optimized prices.
Play Video
Value-Add
Price-Right AI for retailers combines your business rules, competitor prices, and sales data to determine product categories (clusters) with similar sales "behavior"--AI product categorization. This information is used to deliver recommended prices daily for every SKU. Pricing teams can either include a price 'approval' step or automate the process.
Demand Shaping Suite
A2Go’s three solution categories of pricing & promotion optimization, product recommendation optimization, and precision forecasting combine to deliver the ability to shape the demand of products or product categories.
Each solution can work alone or in concert with the other A2Go AI apps to bring added increases in revenue and decision accuracy. Many data streams are shared among the solutions while other data streams, including external data, may be unique to a customer’s particular business environment.
